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Adidas Books SBA Players for Annual Global Marketing Meeting

 
Adidas contracted the Street Basketball Association to enhance their annual Global Marketing Meeting in Greece by having Hugh "Baby Shaq" Jones and Mylo "The Big Easy" Brooks put on a street ball free-style exhibition while modeling the upcoming line of Adidas apparel and basketball shoes.   Adidas's GMM annual meeting was held in Rhodes, Greece, the birthplace of the Olympics to celebrate its brand's unparalleled history, in an effort to rekindle its timeless spirit that will drive Adidas's plans.

"Baby Shaq" and "The Big Easy" amazed Adidas corporate representatives from over 25 countries with some gravity defying dunking and jawdropping dribbling and ball handling wizardry. John Hinkson, SBA Director of Business Development helped choreograph the SBA's electric style of basketball leaving the Adidas audience in awe. The players enjoyed their time on the Greek island of Rhodes and greatly appreciate the global and cultural opportunity presented to them.



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