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Pat-Da-Roc Rocks New Era Cap Company


New Era Cap Company contracted the Street Basketball Association to enhance their annual Global Marketing Meeting in Miami, Florida by having "Pat-Da-Roc" put on a street ball free-style dribbling demonstration. Pat helped introduce the urban marketing division of New Era Cap giving representatives from around the globe a taste of the most innovative and latest street ball dribbling moves. New Era's annual meeting was held in Miami, to celebrate its brand's successful business year and to go over strategies.

Pat-Da-Roc amazed New Era corporate representatives from over 5 countries with some jaw dropping dribbling and ball handling wizardry. Matthew Rosner, SBA's Director of Basketball helped choreograph Pat-Da-Roc's dribbling show with help from New Era upper management.

About The SBA

The Street Basketball Association is dedicated to showcasing quality street ball and providing entertainment to its audiences. The SBA is not creating a new industry with street ball we are simply legitimizing it so that it can be recognized as the true phenomenon that it has become. Whether played on dirt courts in the backyard or the asphalt of inner city playgrounds, this "street" brand of basketball boasts an unmatched passion and creative enthusiasm.

To book SBA players for camps, clinics, speaking engagements, marketing endorsements, commercials, movies, television shows, and/or street ball exhibition games please contact Matthew Rosner, Director of Basketball at 202 409-6206.



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