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Jay-Z joins Puma Basketball in high-profile role

As part of its aggressive commitment to relaunch its basketball sneaker category for the first time in 20 years, Puma on Monday announced that rapper and business mogul Jay-Z has been named to a high-profile role with Puma Basketball.

A Puma spokesperson told ESPN Monday afternoon that Jay-Z's title would be president, but later clarified his title.

"I can confirm that according to his deal with Puma, Jay-Z's official designation is Creative Director," Adam Petrick, global director of marketing and brand for Puma, told ESPN. "I referred to him (earlier) today by an informal designation."


Vandykestreetball set for August 2018

VandykeSports is happy to announce the return of vandykestreetball to Port Harcourt in August 2018.

 

Registration begins on June 13, 2018.


Streetball Legend 'Bone Collector' Larry Williams Seeking NBA Debut at Age 37



SBA SPORTS WORLDWIDE HEADS TO CHINA WITH JAMES HARDEN
July 21, 2014 10:19 PM

SBA All-Stars Represent the US for La Reunion's Run Ball International Street Basketball Tournament
August 03, 2012 8:25 AM

SBA All-Star Hugh "Baby Shaq" Jones Dominates Red Bull King of the Rock Championship Tournament
September 25, 2011 11:29 AM

University of Texas Frank Erwin Center and SBA Host High-Scoring Contest
September 14, 2011 12:03 PM

CBS Sport's Writer Recognizes the SBA's Potential to Lead the Way
August 17, 2011 1:13 PM

Street Basketball Association to Produce Events, Exhibitions, and International Tours Featuring Current Locked-Out Players, Legends, and SBA All-Stars
July 20, 2011 9:33 PM

SBA All-Stars White Chocolate and Roscoe Dunkin Johnson put on a Show at Allen Iverson Celebrity Game
July 20, 2011 8:34 PM

SBA All-Stars White Chocolate and Future Show Out with Kevin "I am the Best" Durant at Rucker Park
July 19, 2011 8:29 AM

SBA All-Stars and US Legends Head to Japan
August 12, 2010 9:40 AM

SBA CEO Talks Street Ball with OFF THE GLASS
July 27, 2010 11:05 PM

SBA Sports and Entertainment Announces Recent Strategic Partnerships, Expanding the SBA Sports Management Group's Client Base and Global Network
June 10, 2010 3:34 PM

The Take Charge Program and the SBA to host three Basketball & Life Skills Camps in June
May 31, 2012 8:47 PM

Street Basketball Association to Produce SBA All-Star Celebrity Game at the Frank Erwin Center, University of Texas on the 10th Anniversary of 9/11. Event Will Feature Professional Players, Legends, and the SBA Street Ball All-Stars
August 17, 2011 8:39 PM

SBA All-Stars Featured in Promotional Basketball Teaser Video with Sean "Diddy" Combs
March 23, 2010 8:16 PM

SBA All-Star MR. 720, The Air Up There REIGNS SUPREME AS THE SPRITE NBA SLAM DUNK SHOWDOWN KING!
February 14, 2010 2:03 PM

THE SBA INTERNATIONAL STREET BASKETBALL FEDERATION WELCOMES A NEW MEMBER
February 13, 2010 3:04 PM

Dennis Rodman to Headline the SBA European Show Tour
October 29, 2009 4:18 PM

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