08/17/2011 8:39 PM


AUSTIN, Texas – The Street Basketball Association and SBA Sports Management & Entertainment Group will produce the SBA All-Star Celebrity Game at the Frank Erwin Center, University of Texas on the 10-year Anniversary of 9/11. The SBA will bring basketball fans, players, entertainers, and musicians together to pay tribute to and remember a day in history where all Americans stood strong and rallied in a unified effort in the face of tragedy. A percentage of SBA’s proceeds from the event will be donated by the SBA to a 9/11 non-profit organization.


The SBA All-Star Celebrity Game will cross all cultural, economic, geographical, racial, and social lines in an effort to create an afternoon of family fun and exciting entertainment while honoring the 10-year Anniversary of 9/11. The event will feature a number of the biggest names in street ball such as Hot Sauce, Baby Shaq, Air Up There, Pat Da-Roc and White Chocolate as well as current professional basketball players, entertainers and celebrities. This game will kick-off a series of high-end exhibition games throughout the U.S., Europe and South America.


“We are excited and honored to be a conduit of positive energy spreading the message of peace and unity with this exciting event,” says Matthew Rosner, Vice President of Operations of the SBA. 


To build anticipation leading up to the event, the SBA will stagger the announcement of professional basketball players, basketball legends, celebrities and entertainers that are participating in the event. Players will also visit local Austin, TX schools and community centers to speak to children promoting the event and to stress the importance of education, relaying a positive message that with hard work, determination, and focus “Anything is Possible.”


Don’t be surprised to see players tweeting about the event or providing updates about their status on Facebook! Stay updated with announcements and more information via uterwincenter.comstreetbasketballassocation.net, Facebook and Twitter.updated with announcements and more information via uterwincenter.comstreetbasketballassocation.net, Facebook and Twitter.


Sunday, September 11 at 3PM

Frank Erwin Center

Austin, Texas

About the Street Basketball Association

Founded in 2001, the Street Basketball Association has spearheaded the growth and development of the basketball industry globally producing countless events throughout the United States, South America, Europe, Asia, and Africa from tours, shows, and demonstrations, to competitions, clinics, and expos entertaining and educating fans worldwide. The SBA continues to be a leader in the Basketball development/promotions industry globally implementing and offering innovative and creative basketball sports/entertainment properties to the world.